What do eBay, Amazon and Alibaba have in common? These are all giant online marketplaces that are modern monopolies in their markets. Learn how to create your marketplace and achieve monopoly power in your own market.
Online marketplaces are notoriously challenging to get off the ground because of the “chicken or the egg” problem that they face in creating a two-sided marketplace. However, once they gain critical mass, they accrue tremendous network effects that make their growth unstoppable until they have captured a dominant market share.
In this book, successful serial entrepreneur Shirish Nadkarni, takes us through the evolution of first generation marketplaces like eBay, Amazon and Alibaba. He explores how marketplaces have evolved over time and given birth to next generation marketplaces like Airbnb, Uber, OfferUp and others. In Winner takes all, Shirish Nadkarni, teaches entrepreneurs how to start and run multi-sided marketplaces. He uses case studies from various marketplaces to illustrate how to create a critical mass of supply and demand necessary for the marketplace to thrive. Finally, he details the dangers of monopoly power accrued by players like Amazon, Apple and Google and what we need to do stop them from riding roughshod over other market participants.